The National
Broadcasting Council

Among 16-24 year-olds, 98.1% use a smartphone, the percentage among 25-34 year-olds is 96.8%, and among 35-44 year-olds, it is 94.8%. Among those between 45-54, the figure is 88.5%. A smartphone is used by 72.1% of Poles aged 55-64. Among the oldest age group, namely 65 and older, 33.4% use such a device.

Computers (PCs, laptops and tablets) are used by 65.7% of 4-9 year-olds, 92.1% of 10-15 year-olds and 93.7% of 16-24 year-olds. Among 25-34 year olds, 89.8% use a computer. The percent is 83.8% in the 35-44 year olds and 72% among 45-54 year olds. In the 55-64 age group, 51.7% use such devices, and among those 65 and over, 19%.

The largest number of people use a laptop in the 16-24 age group - as high as 86.9%, while the smallest number among those 65 and over is only 14%.

Tablets are most popular in the age groups 4-9 (27.9%) and 10-15 (27.8%). Overall, in the 4 and over age group, tablet users account for 13.5% of this population.

Games consoles are most commonly used by the 10-15 year olds (25.8%). Among those aged 65+, the proportion using a console is only 0.4%. 

"The effects of the use of phones by the youngest is a widely discussed topic, raised by an increasing number of people. According to parents' declarations, almost 43% of children aged 4-9 years are currently using a smartphone screen. With a device as engaging as a smartphone, it can be challenging for parents to impose limits and parental controls. Another popular screen used by young children is the tablet. Among children aged 4-9 and 10-15, its popularity is much higher than among the general population aged 4 and above", comments Maja Kurzelewska, Director of the Research and Analysis Department.

The National Media Institute was established in December 2020 by the National Broadcasting Council. It formally became operational in March 2021. The NMI was established in response to the needs of the broader media market in Poland. The Institute continuously measures the use of radio, television and the internet, adapted to the contemporary media consumption model. It follows both traditional and VOD reception, podcasts, apps and services.

NMI's flagship project is the Founding Survey, the largest and most comprehensive media consumption survey in Poland, conducted on a fully random representative sample of TERYT GUS households. It is a single-source continuous survey that describes media use in a way that is as transparent as possible and adequate to the requirements of the modern market. The institute measures and examines consumer behaviour in relation to various media (radio, television, internet) simultaneously and on the largest scale in the country to date.

The research report is available here: https://kim.gov.pl/wyniki-badan/