Polish aid

 

Implementing entity:

The Representative Office of Poland in Ramallah

Co-financing:

PLN 114,146

 

Even though the number of small and medium Palestinian enterprises established and operated by women has been on the rise over recent years, the problems they encounter mean that only a few manage to survive on the market. The main obstacles are: limited access to sales outlets, problems with reaching new customers or lack of funds for marketing and advertising. These are coupled with social barriers that sap the self-confidence of enterprising women and deprive them of mental support from their family and friends. To respond to these challenges, the Office of the Polish Diplomatic Representative in Ramallah completed a programme to support women in operating their existing businesses and encourage new female entrepreneurs to establish new mini-businesses. To this end, in partnership with Radio Nisaa (Arabic for “Radio Woman”), programmes and advertising were broadcast that discussed the operation of small businesses by women, their promotion and development. The project also contributed to promoting the „spirit of entrepreneurship” among the station’s female listeners. In total, the project provided support to almost 200 women.