Development of a fully automated tool that autonomously manages and optimizes advertising campaigns in search engines and marketplaces, enabling effective transfer of sales to the Internet, especially during the CoViD-19 pandemic
Project title
Development of a fully automated tool that autonomously manages and optimizes advertising campaigns in search engines and marketplaces, enabling effective transfer of sales to the Internet, especially during the CoViD-19 pandemic
Name of Beneficiary/Beneficiaries
NetArch Sp. z o.o.
Name of programme
Operational Program “Smart Growth”
Competition
Coronavirus Fast Track
Project value
PLN 2,181,387.06
Funding value
PLN 1,369,581.35
Project delivery period
01.09.2021 – 30.06.2023
Results of our work
The result is the SHOPAI system which allows stores to create and automatically optimize their Google Ads campaigns using predictive algorithms.
The screen for adding a store to the system
The onboarding stage in which the user determines the budget of their campaign
The campaign prioritization screen
Issues addressed
Effective presentation and optimization of advertising campaigns based on a proprietary predictive algorithm that allows you to run campaigns without the involvement of a specialist. The algorithm is dedicated to product ads displayed within the Google Ads ecosystem.
Project beneficiaries
Small and medium-sized online stores that want to promote their offers within the Google Ads advertising ecosystem.